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Le titre de ce livre tiré de l’univers du dessin animé Zou est : [(Export Marketing Strategy: Tactics and Skills That Work)] [ By (author) Shaoming Zou, By (author) Daekwon Kim, By (author) S. Tamer Cavusgil ] [May, 2009].
Ce livre est publié aux éditions Editions Larousse.
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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
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